As a web designer of the LG European Market Department, I was responsible for the design of LG Magazine – a key project that required a range of tasks to be completed. My primary responsibilities included conducting market analysis, surveying customers, and collecting feedback from the target user group. Based on these insights, I designed both low and high fidelity prototypes of the LG Magazine website while adhering to LG’s brand guidelines and design system.

In addition to design work, I communicated closely with the disciplinary team – including digital producers, web developers, copywriters, and project managers – to ensure the feasibility of the design and its technical requirements. Through regular iterations, I was able to incorporate feedback from customers and stakeholders to further refine the design and enhance the user experience.

Overall, my role in the LG Magazine project allowed me to apply my analytical and creative skills to create a website that met the needs and preferences of the European market. The successful deployment of the website is a testament to the effectiveness of the design process and the value of gathering customer feedback to improve the overall user experience.

The design process follow the Design Thinking framework. By following the Design Thinking framework, we can ensure that the LG Magazine website meets the needs of the target user group and aligns with the business objectives of the project. Additionally, it allows us to gather feedback and continuously improve the website to provide the best possible user experience.

1. Empathize: Conduct Market Analysis and Collect User Feedback

To kick off the project, I conducted a competitive and feature analysis of the CMS-based product promotion web magazines available in the market, with a focus on well-established international brands. Working closely with the team, I also surveyed and interviewed our  customers to gain deeper insights into their needs and pain points . By combining these insights with our competitive analysis, we were able to develop a clearer understanding of the market landscape and identify key opportunities for our own product.

2. Define: Develop User Personas and Define Design Goals

3. Ideate: Generate Design Concepts

• Use the user feedback and design goals to generate a range of design concepts for the LG Magazine website.

4. Prototype: Create Low-Fidelity and High-Fidelity Prototypes

• Create low-fidelity prototypes of the LG Magazine website to test early concepts and gather feedback from stakeholders.
• Develop high-fidelity prototypes that adhere to the LG brand guidelines and design system, incorporating the feedback from the low-fidelity testing phase.

5. Test: Conduct Usability Testing and Iterate Design

• Conduct usability testing with the target user group to identify any usability issues and gather feedback for iteration.
• Iterate the design based on the feedback received and continue testing until the design meets the needs of the user group and business objectives.

6. Implement: Deploy the Website and Monitor Performance

Visit the launched website: https://www.lg.com/de/lg-experience

• Deploy the LG Magazine website and monitor its performance to ensure it meets business objectives and user needs.
• Gather feedback from users and stakeholders to continuously improve the website and enhance the user experience.